What is Branding?

Branding is not the same as advertising or marketing. You can’t just brand your company and forget about advertising and marketing either. It is the building block of your marketing. It is what keeps your company at the top of mind for your customers. Branding needs to take time. Never rush your brand. Continue to improve your brand.

Identity

Your company name
What is it that your company has to offer? What makes you better than your competition?
Your logo
Your company stationary/envelopes
Your emails
Your tagline
Your social media accounts
Swag and merchindise for promotional purposes
Your signs at your location and signs for advertising
Your online presence
Your ad designs and colors you use

Brand Architecture

Brands/sub-brands/product/services
Types of brand architecture
- branded house
- Endorsed
- Hybrid

Positioning in Your Market

What type of personality does your company have?
Companies, like people, are seen a certain way by your customers