Smart brands don’t just ride trend shifts. They start them.

Ann Handley

What is Branding?

Branding is not the same as advertising or marketing. You can’t just brand your company and forget about advertising and marketing either. It is the building block of your marketing. It is what keeps your company at the top of mind for your customers. Branding needs to take time. Never rush your brand. Continue to improve your brand.

Identity

• Your company name
• What is it that your company has to offer? What makes you better than your competition?
• Your logo
• Your company stationary/envelopes
• Your emails
• Your tagline
• Your social media accounts
• Swag and merchindise for promotional purposes
• Your signs at your location and signs for advertising
• Your online presence
• Your ad designs and colors you use

Brand Architecture

• Brands/sub-brands/product/services
• Types of brand architecture
  • branded house
  • Endorsed
  • Hybrid

Positioning in Your Market

• What type of personality does your company have?
• Companies, like people, are seen a certain way by your customers

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  Orson Hill Marketing Solutions: Branding
  At Orson Hill Marketing Solutions, we understand the power of a strong brand and the impact it can have on your business. We offer a comprehensive suite of branding services designed to help you build, refine, and maintain a brand that resonates with your target audience.
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  Our Marketing Agency
  In the dynamic world of business, the right marketing and advertising strategies can be the catalyst that propels a company to new heights. Whether you’re a fledgling startup or an established corporation, the importance of impactful marketing and brand development cannot be overstated. This is where Orson Hill Marketing Solutions steps in. We are a full-service agency specializing in Design & Brand Development, offering comprehensive marketing solutions tailored to businesses of all sizes.
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  Real Estate Marketing
  In the digital era, a strong online presence is indispensable. This includes maintaining a user-friendly website, active social media profiles, and leveraging online advertising platforms like Google Ads and Facebook Ads to reach a wider audience.
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  Boulder Marketing Agencies
  In the mountain city of Boulder, marketing agencies are a dime a dozen. But when it comes to delivering results, Orson Hill Marketing Solutions stands out from the crowd. This article will explore what makes them unique and why they are considered one of the best marketing agencies in Boulder.